Honda Live Every Litre

WITH A FULL TANK, AN OPEN ROAD AND NO
EXCUSES, WHAT WOULD YOU DO?
A PR brief that became an online social media experiment… that became a 37 day European roadtrip with 13 people on their dream journeys… that became a film project involving over a million people… that became a documentary on Discovery and channels throughout Europe.

Honda Trailer

WITH A FULL TANK, AN OPEN ROAD AND NO
EXCUSES, WHAT WOULD YOU DO?
A PR brief that became a social media experiment that became a 37 day European roadtrip that became a project involving over a million people that became a documentary on Discovery.


  • For Discovery Channel Documentary / D&AD Metro Pick of Week

  • Type Advertising, Copywriting, Scriptwriting, TV, Social Media,

  • URL D&AD 'Pick of the Week' / Campaign 'Ad of the Day'

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