To highlight the unpredictability of Multiple Sclerosis, we convinced The Metro to change their Horoscopes section on World MS Day.
Editorial first for the MS Society. We convinced Metro to change their Horoscope section for one day only. Copy on every Star Sign was identical: For people living with MS every day is unpredictable.
Cannes Lion Media Finalist
For Writing for Print / Cannes & Creative Circle Nominations
Type Press, DM